Seamless wealth journeys drive success

The wealth management industry has spent years discussing whether digital self-service tools would displace advisers; the consensus is that they won’t. Morgan Stanley reported that $100bn migrated from digital and workplace channels to adviser-led relationships last year, and digital channels exist to help clients prepare for advice, not to replace it. Technology also helps clients with their questions before meetings, and there remains a strong desire for human involvement in the process. Designing a digital wealth journey is the first step towards a better strategy. Wealth managers need systems...