Why model portfolios keep winning advisers

MPS continues to dominate the UK financial adviser market, even amid intensifying scrutiny under Consumer Duty and mounting operational pressures. In the latest edition of the MPS Watchlist, L&G Fund Manager Francis Chua discusses the rise of model portfolio services, their dual identity as product and service, and what advisers are really looking for in long-term partnerships. Visit the Watchlist today to hear more from Chua on the qualities firms prioritise most – and the critical questions advisers are asking when selecting MPS providers.