Blackrock takes top spot

The latest edition of Broadridge’s Fund Brand 50, an annual research study by Broadridge Financial Solutions, highlights the world’s best-performing third-party asset management brands. The study reveals that cautious European investors put the squeeze on the asset management industry – parking cash in bank savings accounts and money market funds – and scrutinising asset manager credentials like never before. As slowing growth colours global economic forecasts in 2024, fund groups need to play to their strengths and flex their brand attributes to compete in a saturated market that cannot...