Vitality

Vitality is one of the UK's leading health and life insurers, part of Discovery Limited, the global financial services group operating in 38 markets and protecting over 49 million lives worldwide. It is the UK's third-largest health insurer, with 1.9 million members. Pioneering the Shared Value Insurance model, Vitality rewards members for healthy behaviours, offering health insurance, life insurance, and business protection alongside points-based rewards from leading brands. Its core purpose is to make people healthier and to enhance and protect their lives, backed by research from the Vitality Research Institute into behaviour change and health outcomes.