- 26 June 2026
The vital shifts reshaping European wealth management
- PROFESSIONAL INVESTORS
- Visit
- 29.06.26
The wealth management industry has long operated on a foundational assumption: that its core value proposition lies in generating superior investment returns. But in Europe, a new paradigm is taking hold. According to results from the 2026 McKinsey Affluent and Wealth Management Customers' Insights Survey, client preferences are evolving – and evolving quickly.
Compared with 2024's research, the newest survey suggests that clients are not simply seeking better portfolios to manage their wealth. Rather, they are looking for advisers who can navigate ongoing uncertainty, earn and sustain their trust, tailor service models to meet their unique needs, and support the full complexity of their financial lives at all stages.
Wealth management is no longer about managing money alone. It's about managing uncertainty, trust, and major life decisions.
Discover the five trends transforming European wealth management.






