Level up your portfolio with Japanese content

The content industry has evolved into a substantial global market, with Japan’s valued at approximately JPY 13 trillion in 2023, behind only the US and China. Anime and manga enjoy global popularity, while Japan’s film, gaming, and music industries have steadily boosted content sales over the years. Popular characters have played a key role in boosting Japanese content. Doraemon has remained popular since the 1960s, and Mario is arguably the most famous video game character ever created. Companies are maximising the value of their IP through mixed media strategies, extending it across anime,...