ChatGPT is changing how clients find advisers

With more consumers turning to artificial intelligence (AI) as well as social media to guide everyday decisions, it's no surprise that OpenAI’s ChatGPT is increasingly used to search for financial advisers. Professional Adviser explored which UK wealth managers and financial planning firms ChatGPT has recommended to a client in their 30s with £100,000 to invest, seeking either long-term advice or one-off financial planning. View the results and discover how AI is influencing adviser choices.