Understanding the new dynamics of global business

2025 has been a turbulent year for businesses, economies and investors. Companies have had to adapt quickly to deal with an array of challenges, which can be grouped into three categories; “unbalanced multipolarity”, global shocks, plus economic battlegrounds and the megatrends they create. President Trump’s ‘America First’ approach has rocked businesses. Trade tariffs, whilst promising to boost investment in US businesses, have impacted supply chains and created uncertainty. Other policies have affected corporate strategies and relations with other countries. China’s economic shift and investment...