How Impact Investing Can Help Address ESG Scepticism

Greenwashing, performance issues, and the polarization and politicization of environmental, social, and governance have caused fractures in the industry. However, impact investing applies a high bar of qualification and therefore reduces the risk of greenwashing, says T. Rowe Price. Impact investments also offers better business models and, therefore, better long‑term prospects. The opportunity to own businesses that can create a positive environmental or social impact is greater than ever before in public equity markets.